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Create Hypothesis

Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

ONE   

STEP

TWO   

STEP

THREE   

STEP

FOUR   

Hypothesis Type

Who is the customer?

What is the customer's problem?

NEXT

SAVE & CLOSE

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Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

ONE   

STEP

TWO   

STEP

THREE   

STEP

FOUR   

Potential attendees have a problem understanding

HYPOTHESIS

Hypothesis Type

Who is the customer?

What is the customer's problem?

NEXT

SAVE & CLOSE

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Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

ONE   

STEP

TWO   

STEP

THREE   

STEP

FOUR   

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Hypothesis Type

Customer

Problem

NEXT

SAVE & CLOSE

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STEP

ONE   

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Brainstorm as many assumptions that need to be true for your hypothesis to be validated

NEXT

SAVE & CLOSE

Riskiest assumption (drag here)

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Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

TWO   

STEP

THREE   

STEP

FOUR   

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Apply Tags (Optional)

STEP

ONE   

STEP

TWO   

STEP

THREE   

STEP

FOUR   

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Method

NEXT

SAVE & CLOSE

RISKIEST ASSUMPTION

They do not understand LSM enough

Success Criteria

7/10 POTENTIAL ATTENDEES EMAILED

Will ....

out of

Will

SKIP TAGS

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STEP

ONE   

STEP

TWO   

STEP

THREE   

STEP

FOUR   

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Choose or create tags

NEXT

SAVE & CLOSE

RISKIEST ASSUMPTION

They do not understand LSM enough

7/10 POTENTIAL ATTENDEES EMAILED

Will Concur

SAVE

Apply Tags (Optional)

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Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

RISKIEST ASSUMPTION

They do not understand LSM enough

7/10 POTENTIAL ATTENDEES EMAILED

Will Concur

TICKET SALES

EXPERIMENT DEADLINE

START EXPERIMENT

SAVE & CLOSE