PRIORITY
Ticket Sales
ALL
WAITING
RUNNING
DONE
EXPERIMENTS
PRIORITY
Ticket Sales
ALL
WAITING
RUNNING
DONE
EXPERIMENTS
START EXPERIMENT
Heading 1
I believe 5 email drip campaigns with 5 videos will result in double average inside sale tickets.
The riskiest assumption is that people will grok what LSM is and what they get from it
7/10 customers that I interview will confirm hypothesis.
I believe people who bought tickets could be incentivized to get other people to buy tickets.
The riskiest assumption is people want to go to events with other friends and acquaintances.
50/700 people emailed will respond within 2 days.
01
DAY
04
HOUR
25
MIN
I believe people who bought tickets could be incentivized to get other people to buy tickets.
People want to go to events
with other friends and
acquaintances.
Will respond within 2 days
RISKIEST ASSUMPTION
50/700 PEOPLE EMAILED
Invalid: 30 Responded
RESULT
I believe people who bought tickets could be incentivized to get other people to buy tickets.
People want to go to events with other friends and
acquaintances.
Will respond within 2 days
RISKIEST ASSUMPTION
50/700 PEOPLE EMAILED
01
DAY
04
HOUR
25
MIN
2 DAY EXPERIMENT
I believe people who bought tickets could be
incentivized to get other people to buy tickets.
People want to go to events with other friends and acquaintances.
Will respond
RISKIEST ASSUMPTION
50/700 PEOPLE EMAILED
01
DAY
04
HOUR
25
MIN
2 DAY EXPERIMENT
I believe lead evangelists for locked cities have a problem unlocking their city
People do not understand LSM
Will state they do not understand the unlocking process
RISKIEST ASSUMPTION
7/10 LEAD EVANGELISTS EMAILED
05
DAY
14
HOUR
05
MIN
7 DAY EXPERIMENT
I believe people who bought tickets could be incentivized to get other people to buy tickets.
People want to go to events with other friends and acquaintances.
Will respond
RISKIEST ASSUMPTION
50/700 PEOPLE EMAILED
2 DAY EXPERIMENT
I believe people who bought tickets could be incentivized to get other people to buy tickets.
I believe people who bought tickets could be incentivized to get other people to buy tickets.
People want to go to events with other friends and acquaintances.
RISKIEST ASSUMPTION
ADD ASSUMPTIONS
SET TEST CRITERIA
I believe people who bought tickets could be incentivized to get other people to buy tickets.
5 identified
ASSUMPTIONS
IDENTIFY RISKIEST ASSUMPTION
DRAFT
START
Seeing that other people suggested it is enough proof to convey value
34% increase
RISKIEST ASSUMPTION
SPLIT TESTING WITH 1000 VISITORS
2 DAY EXPERIMENT
I believe people who bought tickets could be incentivized to get other people to buy tickets.
People will grok what LSM is and what they get from it
RISKIEST ASSUMPTION
ADD ASSUMPTIONS
SET TEST CRITERIA
5 identified
ASSUMPTIONS
IDENTIFY RISKIEST ASSUMPTION
I believe 5 email drip campaign with 5 videos will improve inside ticket sales
I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale
I believe adding testimonials on the LSM homepage will result in higher conversion rates
RUNNING
I believe people who bought tickets could be incentivized to get other people to buy tickets.
People want to go to events with other friends and acquaintances.
Will respond
RISKIEST ASSUMPTION
50/700 PEOPLE EMAILED
01
DAY
04
HOUR
25
MIN
2 DAY EXPERIMENT
I believe 5 email drip campaign with 5 videos will improve inside ticket sales
People will grok what LSM is and what they get from it
Double average sales
RISKIEST ASSUMPTION
PEOPLE EMAILED
05
DAY
14
HOUR
05
MIN
7 DAY EXPERIMENT
I believe potential attendees have a problem understanding our emails when not in their local language
They do not understand LSM enough
Will concur
RISKIEST ASSUMPTION
7/10 EVANGELISTS EMAILED
03
DAY
21
HOUR
42
MIN
7 DAY EXPERIMENT
I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale
Scarcity matters
Will concur
RISKIEST ASSUMPTION
8/10 PEOPLE EMAILED
01
DAY
23
HOUR
42
MIN
3 DAY EXPERIMENT
I believe adding testimonials on the LSM homepage will result in higher conversion rates
Seeing that other people suggested it is enough proof to convey value
34% increase
RISKIEST ASSUMPTION
SPLIT TESTING WITH 1000 VISITORS
04
DAY
36
HOUR
08
MIN
7 DAY EXPERIMENT
WAITING
RUNNING
DONE
I believe people who bought tickets could be incentivized to get other people to buy tickets.
I believe 5 email drip campaign with 5 videos will improve inside ticket sales
I believe potential attendees have a problem understanding our emails when not in their local language
I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale
I believe adding testimonials on the LSM homepage will result in higher conversion rates
I believe some countries have a problem where YouTube is blocked and they can't view videos
filter
who created - owner
tags under what category (e.g. pages, features)
sort
time left
email people to add assumptions
hypothesis
assumption
riskiest
criteria
prioritize view like netflix que and once done, then look at high priority items and act on them have a horizontal line after deciding priority to call out action items
in order to get people to come back to tool during experiment you need to have a "learnings" place that intentional has value to record their input.
PRIORITY
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
START
I believe people who bought tickets could be incentivized to get other people to buy tickets.
ADD ASSUMPTIONS
SET TEST CRITERIA
IDENTIFY RISKIEST ASSUMPTION
I believe 5 email drip campaign with 5 videos will improve inside ticket sales
I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale
I believe adding testimonials on the LSM homepage will result in higher conversion rates
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
I believe people who bought tickets could be incentivized to get other people to buy tickets.
I believe 5 email drip campaign with 5 videos will improve inside ticket sales
I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale
I believe adding testimonials on the LSM homepage will result in higher conversion rates
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
Ticket Sales
FOCUS
FOCUS
I believe users in first time cities have a problem purchasing a ticket with limited mentor information
ADD ASSUMPTIONS
TICKET SALES
I believe unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic
ADD ASSUMPTIONS
LOTTERY
I believe potential attendees have a problem with knowing to buy a ticket when social media remains saying...
ADD ASSUMPTIONS
TICKET SALES
I believe potential attendees in cities where the auto email are not in their local language have a problem converting
ADD ASSUMPTIONS
TICKET SALES
I believe potential attendees in areas with free education and events have a problem justifying paying for events.
ADD ASSUMPTIONS
TICKET SALES
I believe users in first time cities have a problem purchasing a ticket with limited mentor information
ADD ASSUMPTIONS
TICKET SALES
I believe unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic
ADD ASSUMPTIONS
I believe potential attendees have a problem with knowing to buy a ticket when social media remains saying...
ADD ASSUMPTIONS
TICKET SALES
I believe potential attendees in cities where the auto email are not in their local language have a problem converting
ADD ASSUMPTIONS
TICKET SALES
I believe potential attendees in areas with free education and events have a problem justifying paying for events.
ADD ASSUMPTIONS
TICKET SALES
I believe users in first time cities have a problem purchasing a ticket with limited mentor information
TICKET SALES
I believe unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic
I believe potential attendees have a problem with knowing to buy a ticket when social media remains saying...
TICKET SALES
I believe potential attendees in cities where the auto email are not in their local language have a problem converting
TICKET SALES
I believe potential attendees in areas with free education and events have a problem justifying paying for events.
TICKET SALES
TICKETS SALES
LOTTERY
TICKETS SALES
LOTTERY
TICKETS SALES
ALL
WAITING
RUNNING
DONE
EXPERIMENTS
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