Create Hypothesis
Identify Riskiest Assumption
Choose testing method and success criteria
Apply Tags (Optional)
STEP
ONE
STEP
TWO
STEP
THREE
STEP
FOUR
Hypothesis Type
Who is the customer?
What is the customer's problem?
NEXT
SAVE & CLOSE
Identify Riskiest Assumption
Choose testing method and success criteria
Apply Tags (Optional)
STEP
ONE
STEP
TWO
STEP
THREE
STEP
FOUR
Potential attendees have a problem understanding
HYPOTHESIS
Hypothesis Type
Who is the customer?
What is the customer's problem?
NEXT
SAVE & CLOSE
Identify Riskiest Assumption
Choose testing method and success criteria
Apply Tags (Optional)
STEP
ONE
STEP
TWO
STEP
THREE
STEP
FOUR
Potential attendees have a problem understanding our emails when it's not in their local language
HYPOTHESIS
Hypothesis Type
Customer
Problem
NEXT
SAVE & CLOSE
STEP
ONE
Potential attendees have a problem understanding our emails when it's not in their local language
HYPOTHESIS
Brainstorm as many assumptions that need to be true for your hypothesis to be validated
NEXT
SAVE & CLOSE
Riskiest assumption (drag here)
Identify Riskiest Assumption
Choose testing method and success criteria
Apply Tags (Optional)
STEP
TWO
STEP
THREE
STEP
FOUR
Apply Tags (Optional)
STEP
ONE
STEP
TWO
STEP
THREE
STEP
FOUR
Potential attendees have a problem understanding our emails when it's not in their local language
HYPOTHESIS
Method
NEXT
SAVE & CLOSE
RISKIEST ASSUMPTION
They do not understand LSM enough
Success Criteria
7/10 POTENTIAL ATTENDEES EMAILED
Will ....
out of
Will
SKIP TAGS
STEP
ONE
STEP
TWO
STEP
THREE
STEP
FOUR
Potential attendees have a problem understanding our emails when it's not in their local language
HYPOTHESIS
Choose or create tags
NEXT
SAVE & CLOSE
RISKIEST ASSUMPTION
They do not understand LSM enough
7/10 POTENTIAL ATTENDEES EMAILED
Will Concur
SAVE
Apply Tags (Optional)
Potential attendees have a problem understanding our emails when it's not in their local language
HYPOTHESIS
RISKIEST ASSUMPTION
They do not understand LSM enough
7/10 POTENTIAL ATTENDEES EMAILED
Will Concur
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