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Adding testimonials on the LSM homepage will result in higher conversion rates
TICKET SALES
TO
WAITING
By Anyone, Ticket Sales
EXPERIMENTS
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Account
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PRIORITY
BACKLOG
Users in first time cities have a problem purchasing a ticket with limited mentor information
TICKET SALES
Unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic
Potential attendees have a problem with knowing to buy a ticket when social media remains saying...
TICKET SALES
Potential attendees in cities where the auto email are not in their local language have a problem converting
TICKET SALES
Potential attendees in areas with free education and events have a problem justifying paying for events.
TICKET SALES
JH
TICKET SALES, UNLOCKED, + 1 more
People who bought tickets could be incentivized to get other people to buy tickets.
ADD ASSUMPTIONS
SET TEST CRITERIA
5 email drip campaign with 5 videos will improve inside ticket sales
TICKET SALES
TICKET SALES
JH
AN
EC
SP
GN
DS
Publishing the number of tickets remaining on social media channels will result in higher ticket sale
TICKET SALES
JH
IDENTIFY RISKIEST ASSUMPTION
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
People who bought tickets could be incentivized to get other people to buy tickets.
01
DAY
04
HOUR
25
MIN
2 DAY EXPERIMENT
5 email drip campaign with 5 videos will improve inside ticket sales
05
DAY
14
HOUR
05
MIN
7 DAY EXPERIMENT
Potential attendees have a problem understanding our emails when not in their local language
03
DAY
21
HOUR
42
MIN
7 DAY EXPERIMENT
Publishing the number of tickets remaining on social media channels will result in higher ticket sale
01
DAY
23
HOUR
42
MIN
3 DAY EXPERIMENT
Adding testimonials on the LSM homepage will result in higher conversion rates
04
DAY
36
HOUR
08
MIN
7 DAY EXPERIMENT
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
PRIORITY
Users in first time cities have a problem purchasing a ticket with limited mentor information
TICKET SALES
Unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic
Potential attendees have a problem with knowing to buy a ticket when social media remains saying...
TICKET SALES
Potential attendees in cities where the auto email are not in their local language have a problem converting
TICKET SALES
Potential attendees in areas with free education and events have a problem justifying paying for events.
TICKET SALES
BACKLOG
By Anyone, Ticket Sales
JH
TICKET SALES, UNLOCKED, + 1 more
People who bought tickets could be incentivized to get other people to buy tickets.
5 email drip campaign with 5 videos will improve inside ticket sales
Publishing the number of tickets remaining on social media channels will result in higher ticket sale
Adding testimonials on the LSM homepage will result in higher conversion rates
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
JH
AN
TO
JH
collapse
EXPERIMENTS
Resources
Account
ALL
WAITING
RUNNING
DONE
EC
SP
GN
DS
People will grok what LSM is and what they get from it
RISKIEST ASSUMPTION
Seeing that other people suggested it is enough proof to convey value
RISKIEST ASSUMPTION
5 identified
ASSUMPTIONS
+ Create New
START
SET TEST CRITERIA
2 DAY EXPERIMENT
ADD ASSUMPTIONS
IDENTIFY RISKIEST ASSUMPTION
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
34% increase through split testing 1000 visitors
SUCCESS CRITERIA
Users in first time cities have a problem purchasing a ticket with limited mentor information
TICKET SALES
Unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic
Potential attendees have a problem with knowing to buy a ticket when social media remains saying...
TICKET SALES
Potential attendees in cities where the auto email are not in their local language have a problem converting
TICKET SALES
Potential attendees in areas with free education and events have a problem justifying paying for events.
TICKET SALES
BACKLOG
JH
TICKET SALES, UNLOCKED, + 1 more
START
People who bought tickets could be incentivized to get other people to buy tickets.
ADD ASSUMPTIONS
SET TEST CRITERIA
5 email drip campaign with 5 videos will improve inside ticket sales
Adding testimonials on the LSM homepage will result in higher conversion rates
TICKET SALES
TICKET SALES
TICKET SALES
JH
AN
TO
collapse
EXPERIMENTS
Resources
Account
ALL
WAITING
RUNNING
DONE
EC
SP
GN
DS
PRIORITY
By Anyone, Ticket Sales
+ Create New
Publishing the number of tickets remaining on social media channels will result in higher ticket sale
TICKET SALES
JH
IDENTIFY RISKIEST ASSUMPTION
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
ADD ASSUMPTIONS
EXPERIMENTS
Resources
Account
ALL
WAITING
RUNNING
DONE
People who bought tickets could be incentivized to get other people to buy tickets.
People want to go to events with other friends and acquaintances.
50/700 people emailed will respond
RISKIEST ASSUMPTION
SUCCESS CRITERIA
01
DAY
04
HOUR
25
MIN
2 DAY EXPERIMENT
5 email drip campaign with 5 videos will improve inside ticket sales
People will grok what LSM is and what they get from it
Emailing will double average sales
RISKIEST ASSUMPTION
SUCCESS CRITERIA
05
DAY
14
HOUR
05
MIN
7 DAY EXPERIMENT
Potential attendees have a problem understanding our emails when not in their local language
They do not understand LSM enough
7/10 evangelists emailed will concur
RISKIEST ASSUMPTION
SUCCESS CRITERIA
03
DAY
21
HOUR
42
MIN
7 DAY EXPERIMENT
Publishing the number of tickets remaining on social media channels will result in higher ticket sale
Scarcity matters
8/10 people emailed will concur
RISKIEST ASSUMPTION
SUCCESS CRITERIA
01
DAY
23
HOUR
42
MIN
3 DAY EXPERIMENT
Adding testimonials on the LSM homepage will result in higher conversion rates
Seeing that other people suggested it is enough proof to convey value
34% increase through split testing 1000 visitors
RISKIEST ASSUMPTION
SUCCESS CRITERIA
04
DAY
36
HOUR
08
MIN
7 DAY EXPERIMENT
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
By Anyone, Ticket Sales
+ Create New
TO
AN
JH
GN
DS
EXPERIMENTS
ALL
WAITING
RUNNING
DONE
People who bought tickets could be incentivized to get other people to buy tickets.
01
DAY
04
HOUR
25
MIN
2 DAY EXPERIMENT
5 email drip campaign with 5 videos will improve inside ticket sales
05
DAY
14
HOUR
05
MIN
7 DAY EXPERIMENT
Potential attendees have a problem understanding our emails when not in their local language
03
DAY
21
HOUR
42
MIN
7 DAY EXPERIMENT
Publishing the number of tickets remaining on social media channels will result in higher ticket sale
01
DAY
23
HOUR
42
MIN
3 DAY EXPERIMENT
Adding testimonials on the LSM homepage will result in higher conversion rates
04
DAY
36
HOUR
08
MIN
7 DAY EXPERIMENT
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
Resources
Account
By Anyone, Ticket Sales
+ Create New
TO
AN
JH
GN
DS
Ticket Sales
ALL
WAITING
RUNNING
DONE
EXPERIMENTS
I believe people who bought tickets could be incentivized to get other people to buy tickets.
I believe 5 email drip campaign with 5 videos will improve inside ticket sales
I believe potential attendees have a problem understanding our emails when not in their local language
I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale
I believe adding testimonials on the LSM homepage will result in higher conversion rates
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES
TICKET SALES